What is Search Engine Optimization?

what is seo

Search engine optimization (SEO) helps people find information that’s relevant to them when they do a web search. When a company hires a SEO agency to optimize their website for them, they’re basically asking help on how to make their website stand out to potential customers when they search for the products and services they offer.

New Facebook Scandal: Dark PR Tactics

Facebook founder Mark Zuckerberg has responded to a New York Times article published on Wednesday alleging that the social media platform has launched an extensive smear campaign targeting rivals, pressuring journalists to uncover implied secret financial links between George Soros and the growing anti-Facebook movement, discredited anti-Facebook protestors and downplaying their own reluctance to investigate the Russian […]

The Importance of Online Marketing

[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]Online marketing is key to doing any business in today’s world. This is something an increasing number of businesses—big and small—are coming to realise. There are many reasons why online marketing is overhauling traditional marketing.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_single_image image=”6354″ img_size=”full”][vc_row_inner][vc_column_inner][vc_column_text] Nudging While we may be dismissive of how effective marketing just is on us as consumers, what academics […]

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