Are you ready to put all your e-commerce ideas into action and finally create your very own business website? Now is the time to do it! Except, there is one important detail that you really need to prioritize.
What is that detail you may ask? Why, it is none other than your logo!
Your logo needs to be the thing that you need to take into consideration when you create your business website. Always remember that your logo represents your company, your brand, and your identity.
At the onset, the first impression must already be a good one. If it does not retain, then your visitors will not remember your brand. So, if you have not made your logo yet and have not decided on its design yet, here are a few tips from branding expert to choose the best logo for your business website.
1. Choose the Appropriate Font Family
The first thing you must do is choose the best font family for your brand. Now, you need to be incredibly careful when choosing a font family because it will determine the personality of the company. The font family must be in line with what the company is trying to sell.
For example, if your company has a rather serious personality or identity, then you would best stick with some Arabic fonts or similar: Trajan, Garamond or Gothic type. These are the fonts that are usually used by the more traditional brands. Sans serif such as Helvetica, Avenir or Century Gothic are also favorites among graphic designers. It is good for businesses that involve tech, travel, or lifestyle.
How about those wacky script type fonts? Do you avoid them? Well, if you want to stand out, you may want to consider using them as well. The arts and crafts types of companies or online businesses for beauty products use script fonts such as Pacifico, Lobster, or Allura. They give off an elegant feel or personality to the brand identity. But you need to be a little bit careful when choosing these fonts. The tip here is to make sure that the words can still be read easily. If it is too complicated to read, then try a different one.
See how important font is? That’s why you need to make sure that you select the right font for your brand.
2. Pick Out the Right Colors
The color scheme of your logo is just as important as your font family. The color scheme of the logo will be the basis for the color scheme of your website. Basically, you will get to choose from a combination of bright colors or warm colors. This choice depends on what kind of identity you want to give off and what services/products you sell.
In general, you may want to stick with warm colors but some products such as food or clothing may prefer brighter colors to give a more excited type of vibe. Something like yellow, red, or orange is rather good. Of course, this will all depend on the message that you want to convey to your customers.
3. Keep it Simple
This is probably a standard rule for any type of creative design—and is especially true for logo designs. You want to keep it as simple as possible because you want a logo that has retention. A simple and classy logo usually retains in the memory of customers the best because it does not take much for the brain to decipher. For this reason, do not put too many drawings or glam in your logo. In the age of information, you want to keep things as simple as you can.
4. Choose Among Text, Picture, or Combination Logo
Usually, there are text or picture logos. The text logos are the ones that only have text. The pro of this logo is that it will allow people to remember your company name right away simply because they can read it. The con here is that designing options are limited. You need to really think outside of the box to make a good text logo.
You can also try a purely pictorial logo that has absolutely no text. The cool thing about these logos is that you can be creative with them but if you do not create them properly, they will not get retention.
You can also try a combination of a text and pictorial logo. The great thing about this kind of logo is that it can showcase the company name and give good brand retention. At the same time though, these kinds of logos may tend to get a bit messy if you do not create it well.
As you can see, all these types have their own pros and cons. Therefore, it is up to you to decide which design suits you well.
5. Make It Completely Scalable
You need to make your logo completely scalable. What does that mean? It means that it can retain the same type of quality even when scaled larger. For this reason, it is important to ensure that your designer shows you the logo in various sizes before you can settle for a specific logo design.
6. Make It Transparent
This is probably a no brainer, but you should always make sure that the background of your logo is transparent. That way, it can be placed properly anywhere on your website. A transparent logo also makes it possible to create posters and ads more easily.
If you want to make a beautifully crafted logo, then you need to make sure that you follow these 5 tips that we have laid out for you. Always remember that your logo is an integral part of your business. When a visitor enters your website, it is most likely the first thing that he or she will see.
Thus, you should always take proper care when you are making your logo. Do not be afraid to invest in time to create a good logo because you will need that in the future, anyway. Invest in a good one today so that you can enjoy the long-term benefits of a good brand identity.
We hope you enjoyed this guide and good luck with your new business!
Author Profile :
My name is Alina McCarran, and I work as a freelance content writer and social media marketer. When not working on my projects, I like to read, draw and listen to rock music. My favorite band is Queen.