Keyword Research for SEO and PPC

Users and search engine depend on keywords to find a relevant website. Keyword research is one of the important tasks in almost everything you do online; from seeking information through Google to blogging, SEO (search engine optimization), and online marketing.

Using the Right Key Words

Your website is optimized when chosen right keywords which pair your content for showing up in search engine results.

Whenever someone searches for those keywords or phrases. But picking eligible keywords is an art. Figuring out what the people are searching for, so that your page can be in the right place, at the right time, with the right content.

Google Keyword Planner

Google’s Keyword Planner is a tool for professional advertisers to build new Search Network campaigns or expanding SEO strategy for your marketing plan. You would search for keyword and ideas, see the performance of keywords, and use them in the content of your website or blog. Keyword Planner also helps you to choose competitive keywords to get better ranking on search results.

Effective keyword research is an increasingly significant skill for digital marketers. They need to know how to develop a good keyword list for pay-per-click campaigns and search engine optimization (SEO), also smart content marketers use keyword research to find out what subject they should write about and what sentence they should use while writing.

There are steps for keyword research that we take in general, to complete the keyword research process for SEO or Ads:

  • Create a seed list of starting terms
  • Expand your list using keyword research tools
  • Refine your list with competitive research

triHead Search Engine Optimization (SEO)

SEO helps to increase a website’s organic web traffic.

WHY CHOOSE US?

We’re an experienced SEO company in Houston so we’re very familiar with the latest techniques and strategies used by businesses around the globe to get the best possible results.

Our marketers keep up with every change, big or small, in the search engines’ algorithms to make sure that your ranking doesn’t suffer.

We’re very thorough and only use legitimate SEO techniques. We won’t stuff your website with irrelevant keywords and purchased backlinks, as these unethical techniques are sure to backfire.

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