Internet marketing is the most efficient way to improve public relations, hands down.
In this day and age, the Internet is the main way that your customers will find and interact with you. Without a strong presence online, your company will suffer and have a tough time competing in your industry.
Many companies reading this will feel overwhelmed by the thought of mastering Internet marketing. Just know that it gets easier when you introduce powerful PR tools that will make it simpler to market online.
We would like to share our favorite list of comprehensive PR tools with you today. When you start using these tools in your business, you’ll see how truly easy it is to manage media relations and certain aspects of Internet marketing online.
The Best PR Tools for Internet Marketing
Every one of the tools that we are about to share with you can help improve your ability to market online. We love every one of the tools that we will tell you about for many reasons.
Remember, each tool has its uses and benefits. Just because we find one tool valuable doesn’t mean you have to find it valuable too. Pick and choose your favorites out of the PR tools that we share with you today.
- Google Alerts – Google Alerts make an excellent PR tool for a number of different reasons. First of all, it’s free. And who doesn’t like free, right? Second, this tool can play a valuable as part of a marketing PR strategy.You can track the news about your competition. You can track the latest trends going on in your industry.Let’s say, you are running a supplement company that manufactures specific products made for a very narrow niche. Setting a Google Alert will help you keep track of all the mentions on various niche forums, websites, and portals.And you can track outlets sharing information about your company. Ultimately, these alerts help you stay on top of everything related to your business and your industry.
- Help a Reporter Out (HARO) – this website is particularly valuable as a tool to help boost marketing PR. By utilizing this website correctly, you can see what reporters are trying to learn. And you can act as an expert by sharing your views on information about your industry.By becoming a HARO expert, you will help a reporter out and gain much-needed visibility for your business. It’s a win-win situation for everyone involved.
- Google Drive – here is another excellent free tool that makes it easy to create and share compelling and interesting content. If multiple members of your staff must work together on the same piece of content, it’s best to share it on Google Drive.This way everyone can have access and do their part from the comfort of their favorite device. It’s valuable because it saves every change automatically every three seconds. You don’t have to worry about losing your work or worry about it crashing.
Plus, you can also share access to the document and allow anyone the ability to edit in real time. In the end, Google Drive encourages collaboration among teams.
- Emotional Marketing Value Headline Analyzer – this free, powerful tool is valuable when attempting to create engaging, clickable content. The tool does exactly what the name says it can do.It will analyze any headline that you put into it and it will tell you the specific type of emotion that it evokes. Plus, it also provides a percentage of effectiveness, which also makes this tool even more effective.
Mastering Internet Marketing is never easy. We would never try to convince you otherwise. But if you begin using these powerful PR tools and add them to your online marketing repertoire, it will get easier and more efficient as time goes by.
Super-Connector at OutreachMama
Wendy is a super-connector with OutreachMama and Towering SEO who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. You can contact her on Twitter.