Landing Page Design

Landing pages mostly are used in advertising campaigns to turn traffic into conversion. These kinds of pages are designed in such a way as not to distract visitors with navigation paths. They’re a confined space where a visitor can get the information that they need regarding the services or the products that interest them, and are then able to put in an order right away. And as visitors get to landing pages thanks to landing pages, they’re almost always potential clients who can more easily be persuaded to purchase a product or a service.

We’ve spoken to many website owners who have already set up a Google Adwords Campaign that they say is ineffective. They notice that they don’t get as many orders placed for their goods and services in comparison to the money they pay for those ads.

This is because many website owners don’t have good landing pages.

We have been brought in to take over many a pay-per-click (PPC) campaign to find that their existing Adwords campaigns have paid out thousands of dollars but haven’t received a single phone call in return.

There may be a wide range of reasons why online marketing campaigns don’t take off, but having a poorly designed landing page, or no extranet landing page at all, might be the worst culprit. Often, if there is a landing page at all, the information doesn’t match what is found in the ads. Alternatively, they may not be convincing enough to a potential customer on why they need to purchase goods and services from our clients.

What is a Landing Page?

It’s important to understand what a landing page actually is and isn’t. So far, we’ve touched upon the fact that a landing page is great for any kind of online marketing. In this section, we’ll explore together on why landing pages are great for Adwords campaigns.

First, let’s see the differences between a conventional web page and a landing page. Traditional web pages are typically used to inform the reader; landing pages are used to convince the reader to do something. Traditional web pages are broad and all-encompassing; landing pages are more specific. Because traditional web pages are filled with information they can be distracting; landing pages aren’t distracting.

Landing pages, in other words, are great for selling a particular service or product. This, coupled with the fact that anyone visiting a landing page is likely to have found their way because they’re searching for your offered service or product means that they are likelier to want to do business with you when they find themselves on a page dedicated to what they’re already out looking for.

The main reason, as we’ve just explored together, is that you can make online ads that target potential customers looking for a specific product or service. It’s all the better, then, when you have a web page–a landing page–dedicated to what potential customers are looking for. Easier to convince them to do business with your company.

As we’ve seen, your conventional web page is designed with a more general purpose in mind. It seeks to inform. It’s concerned more about informing the reader about your overall brand, your company’s values. It’s also often loaded with links and navigation to other areas of your site.

Every link or every irrelevant piece of information on your page that doesn’t help you improve your conversation rate is a distraction that will dilute your message and will negatively impact your conversion rate. It’s all noise that takes away from your ability to sell a good or service.

This also explains why while a landing page is in many ways its own website, there is a distinction that needs to be made between landing pages and one-page websites. A landing page focus on a single product or service with the goal of convincing the potential customer to do their business with your company. Meanwhile, a one-page website contains all the information a complete website would have–mostly about your brand and corporate values–in a single page.

When you start a Google Ads Campaign you may hear a lot about the modified broad match, keyword tool or keyword planner there are many paid tools for enhancing your AdWords campaigns with even free trial but Google has their builtin tools to help you to get more of your landing page when using Google Ads.

Pay-per-click ads

Further up on this page, we’ve boasted about how triHead has managed many PPC campaigns. In this section, we’re going to explore just how landing pages and PPC are interwoven together.

Landing pages are a key component of any successful PPC marketing campaign. This is because PPC ads can draw potential customers from Google’s search engine results pages (SERP) into a landing page specifically designed for the particular good or service the PPC ad is advertising.

Clicks on PPC advertisements, especially those using modified broad match modifiers, will trigger your ad. By using broad match keywords, and various other keyword match types whenever appropriate, we can count on increasing the search volume for our landing pages’ keywords. Sometimes this can mean that the search volume exceeds our initial traffic estimations. All these settings can be enacted by using the client’s Google AdWords accounts. Next, the visitor is taken from SERP and is brought to your landing page, where they can learn more about your products.

Call-to-action buttons

Once on your landing page, visitors are met with carefully crafted Call-to-Action (CTA) buttons. These CTA buttons are usually big and stand out from the text, prompting visitors to either buy the product the landing page is adverting, provide their contact information (such as their email address), or do a variety of other actions that can help you seal the deal.

Landing pages mostly are used in advertising campaigns to turn traffic into conversion. These kinds of pages are designed in such a way as not to distract visitors with navigation paths. They’re a confined space where a visitor can get the information that they need regarding the services or the products that interest them, and are then able to put in an order right away. And as visitors get to landing pages thanks to landing pages, they’re almost always potential clients who can more easily be persuaded to purchase a product or a service.

If you have a business that needs online advertising starting AdWords accounts is one the way for marketing. PPC advertising or paying for clicks on your ad. To make these ads, you need keyword match types, keyword planners, and other keyword tools to trigger your ad by using broad match keywords and broad match modifier and considering search volume on PPC ads and traffic estimation you can set a budget, use CTA button (Call to Action Button) and email address showing your ads can convert the traffic to business or customer. All this can happen by using a landing page on your website and advertising campaigns.