Twitter Marketing Guide for 2019
[vc_row][vc_column][vc_column_text] The Ultimate Twitter Marketing Strategy Guide in 2019 Want to launch a successful Twitter marketing campaign? Want to join the elite league of seasoned professional online marketers on Twitter? You’re on the right page. In this blog post, we won’t talk about more basic things like come up with style guides to define your brand. We already have a blog post covering all that. Brief Twitter Marketing History In recent years, Twitter has upgraded its algorithms by changing how marketers have been using the social media platform. An important change was when Twitter moved from a chronological-based feed to one where its algorithms recommended interest-based tweets. This has been a big change for social media marketers. In the past, businesses used automated RSS feed tools to tweet content from popular websites tens, even hundreds of times a day. This was an effective way of increasing exposure on the social network and expanding their follower base by targeting their audience. Since the update, things have changed. Twitter now personalizes its tweet recommendations to suit users’ interests. In a February 2018 rules change, Twitter clarified that it’s now against its automation rules for tweets to be identical or too similar to another. This came a month after the social network giant updated its algorithm to restrict automation in TweetDeck and the Twitter API. Today, the anti-spam rules introduced in early 2018 still stand, forever changing the way social media marketing is done on the microblogging platform. The Winning Twitter Marketing Formula for 2019 Despite these changes, Twitter continues to be an integral part of the 126 million daily active users that depend on it to connect with both big and small businesses, keep updated with the latest breaking news, and converse with other users. There’s often one way social networks are designed to be used, and another way marketers actually use them. Since its inception, Twitter was designed to encourage open conversations that users can readily join. Now, the social media giant is trying to align its design with its use case. So if you’re serious about utilizing the microblogging site, we have four tips that will transform your Twitter game for the better by having more authentic conversations! Tip #1: Live events If you go to industry-based events like seminars, conferences, and networking functions, you’re likely to have seen event hashtags. You can use these even hashtags to your advantage by preparing content in advance, and during and after the event. This allows you to increase your reach and engagement, and help you connect with other event attendees. (This is especially useful for networking functions, as you can imagine.) Whenever you meet a colleague or a prospect during these events (or even outside them, during normal operation times), try connecting with them on Twitter and engaging with their content over the coming weeks. What do we mean by engaging with their content? Don’t just retweet several times a week and reply to them every now and again. Make it meaningful. Keep a list of potential customers, influencers, key speakers, event organizers, industry leaders, competitors, etc. that you meet in each event, and over time, you’ll be able to keep track of the relationships you’ve built with them, both online and in real-life. Engage with them based on your relationship and keep building on that. Tip # 2: Breaking news Since its inception, people have been using Twitter to keep up with the news. The social media site has come up with Moments for this very reason. You can start genuine conversations by taking to the microblogging platform to discuss breaking news in your industry. Share the news as soon as you can. By being among the first to speak about it, you’re more likely to have people responding to your thread. You needn’t wait to create the perfect short video. Go for a text-based tweet and then add other content mediums after you’ve got the conversation going. Speed is king. Tip #3: Customer support Another use case for users is reaching out to businesses for support when things go south. Gone are the days when people would flip through their YellowPages to find your number, call you, and wait for half an hour just to get connected to the right department. Nowadays, your customers go to Twitter for quick support. And this is great. It signals to other customers and potential customers that you’re on top of your game, ready to respond to their inquiries and issues ASAP. So make sure you’re responsive. The least you can do is to inform your customers you’re working on a solution, but make sure you try your best not to create more work for the customer (e.g. “Please go to this webpage and fill out our long and time-consuming form explaining in detail what the issue is”) unless you absolutely have to. Tip #4: Empathize/relate with customers It’s not enough to expand your follower base; you also need to work hard to keep them, too. Understand your followers. Make content that they can relate to and connect with. You want to spark an authentic connection and keep it. Remember Twitter isn’t Instagram or YouTube—your followers aren’t looking to consume content. They’re there for a conversation. So focus on short, yet entertaining content that starts a conversation. Nurture your conversation. While it’s great allowing your followers to respond to one another, you want to make sure you’re taking part in the conversation you’ve just started. Don’t just up and leave. Remember that the point here is to connect with your customers. To do that, you need to be answering questions, being humorous and playful, and setting the tone for the conversation. All this will help bring about brand awareness in a fun way for your target audience. Conclusion To have a successful commercial presence on Twitter, understand how its users use the platform and keep to that narrow path. By not deviating from the social network’s intended purpose, the algorithms will help you. Automation is great.
How to build your social media marketing strategy for 2019
Social media marketing Yes, everyone’s on social media—but how can you leverage that for your business? How can you use Facebook, Instagram and WhatsApp to help you with your Internet marketing campaign? Do you even need online marketing? We’re here to answer all those questions and much more! What is social media marketing? Businesses are increasingly flocking to social media for their advertising needs. There’s a good reason for that. With half the world officially having access to the Internet just before the start of the year in December 2018, companies’ potential for marketing outreach has never looked better. And with eCommerce taking off, access to international markets is becoming ever more pronounced. Online marketing lets businesses to tap into new markets. It lets them establish themselves there so that in a few years they have a firm foothold and can sell more goods and services than their competitors. Added to that, digital marketing has the advantage of being able to target audiences more effectively than traditional advertising. Businesses can do this by carefully studying user experience on social networks and promoting online advertisements that are displayed along with user-generated content, with call-to-actions to their goods and services. Is social media marketing more important than Google Ads? Advertising on social networks shouldn’t replace your Google Ads. After all, people use both Google and social media platforms so it’s important to run ads on both Google and social networks. They complement each other. But it’s also important to note that people spend more time going through their social media feeds than they would on Google’s search engine results pages. When you compare user experience, you see that people tend to stay on Google for shorter periods of time because they’re trying to find other websites to visit. Whereas on Facebook, people will be staying for longer and they might also visit it when they’re bored and want more content to go through. Social media strategy Have a strategy is important. Your business needs to know what it wants, plan to get it, and then execute. There are several things that your business might need to consider when thinking about running ads on social networks. After all, you wouldn’t want to spend money on social media services if it won‘t have a good rate of investment, now are you? But don’t worry, we’ll go over all the important factors that contribute to a successful digital marketing campaign. Audience Bet you saw this one coming from a hundred miles away. It’s always there in any form of content that you produce. But I mean more than just a simple “know your audience” type thing. You will want to do things a lot more differently based on who you’re trying to sell to. If you’re selling to teenagers and young adults, you want to promote your products on Snapchat, Instagram, Reddit, YouTube and TikTok. While we’re at it, consider using memes and social media influencers. And no, don’t generalize them into one or two categories. Learn what they want and need; don’t just assume that they all like avocado toast and spend all their money on the latest iPhone. If you’re selling to new parents, think about running ads on Facebook, Instagram and Pinterest. Memes would work here too as new parents tend not to be too old for them. And if you’re targeting someone in their 40s and upwards, Facebook and Instagram are places where you’d want to run your online ads. As a final note, while some platforms might be unpopular in the United States, this doesn’t mean that it’s true in other countries. Take WhatsApp. Europeans use WhatsApp a lot because their carrier plans often limit how many SMS text messages they can send. WhatsApp is also popular in South East Asia. WeChat and Sina Weibo are popular in China, a lucrative market for many American businesses. Niche Depending on the goods and services you sell, you should favor certain social media networks over others. If you’re cybersecurity vendor, you should be on Twitter. Twitter is one of the most important channels of communications amongst cybersecurity professionals. You may even consider experimenting with Mastodon, a social media service similar to Twitter that’s decentralized. If you’ve just created a new fashion line, you’ll want to promote it on Instagram, YouTube and Pinterest first before moving on to other networks. Why? Because those are the platforms most people go to when they want to learn about the latest fashion trends. If you sell infant clothes, Facebook and Instagram it is for you. Your niche is critical to where your specific audience can be found. Use it to your advantage. How users use a social network This is very important if you want to do well on social media. You can’t possibly hope to be taken seriously on social media if you interact with customers on Reddit like you would on Twitter. Different social network sites have different rules on etiquette. It’s important to follow these rules. Otherwise, you might find your brand name turned a meme. Not a great position to be in when the Internet is making fun of your brand. One way you can get a better feel for user experience is by seeing whether the social network is primarily used as a mobile app (Instagram) or if it can be used on all devices. With messaging apps that support advertising, like Facebook Messenger, you want to make sure you optimize your ads for mobile. Try using AMP links if you can, or otherwise make sure that your links serve up the mobile version of your website and landing pages. WhatsApp Messenger doesn’t yet support ads, though it might in the future. But the reason I bring it up is that it’s a great example of a social media service that emphasizes mobile over desktop. That’s not to say you WhatsApp doesn’t offer WhatsApp download. You can, but it’s essentially WhatsApp Web—which only works if it can connect to your
Facebook Disrupts Russian Disinformation Campaign Targeting Neighbors
Today Facebook removed 364 pages, groups and accounts on its platform because it suspected they were linked to the Russian state-run news agency, Sputnik. The social media company said that some were being operated out of Moscow but hid their link to Sputnik in a bid to blend in as local-run Facebook pages, groups and accounts. Countries targeted by the misinformation campaign According to this article, the pages pretended to be publishing news in Romania, Latvia, Estonia, Lithuania, Armenia, Azerbaijan, Georgia, Tajikistan, Uzbekistan, Kazakhstan, Moldova, and Kyrgyzstan, while they were being operated out of Russia. Despite this, Facebook was able to link these pages and accounts to employees of Sputnik. While it is unclear whether these employees acted on their own, it is likely that they had the backing of Sputnik, as well as other elements within the Russian government. This is especially true because of the large sums of money that they had spent on online advertisement. Some of these pages regularly posted content promoting anti-NATO sentiment, protest movements and corruption amongst their followers. All in all, most of the posts were anti-Western and sought to bring about discord and chaos in the political systems of those nations that were targeted by this information warfare campaign. Examples of the Facebook posts made by Facebook ads and Russian reach One page is said to have had 790,000 followers, with other pages having similar number of followers. Facebook revealed that the operation had begun on October 2013 and had spent approximately $135,000 (using various currencies including US dollars, Russian rubles and the Euro) in ads on the social media platform. The most recent ad ran in January 2019. Facebook is yet to complete its assessment of the organic content spread from these accounts. These pages hosted approximately 190 events. The first of which is do have had happened in August 2015, and the most recent taking place in January 2019. Up to 1,200 Facebook users are said to have had expressed interest in participating or learning more about these events. However, the social media platform cannot confirm whether these events took place. Facebook has said that they used open source reporting to help investigate this incident. They have also shared information about their enquiry with the US law enforcement, the US Congress, other technology companies, and lawmakers in the countries targeted by the Russian information warfare campaign. Another operation targeting Ukraine uncovered The social media company has also removed 107 Facebook pages, groups and accounts, as well as 41 Instagram accounts, in a separate Russian misinformation campaign not linked to the Sputnik operation. They were tipped off by US law enforcement agencies. Russia is believed to have had carried out the misinformation campaign while targeting the Ukraine. Facebook was able to identify some technical overlaps between this campaign as well as the one that targeted the United States during the Midterms late last year.
New Facebook Scandal: Dark PR Tactics
Facebook founder Mark Zuckerberg has responded to a New York Times article published on Wednesday alleging that the social media platform has launched an extensive smear campaign targeting rivals, pressuring journalists to uncover implied secret financial links between George Soros and the growing anti-Facebook movement, discredited anti-Facebook protestors and downplaying their own reluctance to investigate the Russian interference in the 2016 elections.
Small Business Marketing and Website Optimization
How to Improve Your Small Business Marketing SEO helps small business marketing whether small or large companies. There is a lot you can do for your small or local business. Obviously, a lot you can do to achieve local marketing goals by yourself. Many of the relevant things to focus on. In this post for local and small business SEO, we’ll teach you about finding your niche, page optimization, and social media marketing.
Use These Powerful PR Tools to Master Internet Marketing
[vc_row][vc_column][vc_column_text]Internet marketing is the most efficient way to improve public relations, hands down. In this day and age, the Internet is the main way that your customers will find and interact with you. Without a strong presence online, your company will suffer and have a tough time competing in your industry. Many companies reading this will feel overwhelmed by the thought of mastering Internet marketing. Just know that it gets easier when you introduce powerful PR tools that will make it simpler to market online. We would like to share our favorite list of comprehensive PR tools with you today. When you start using these tools in your business, you’ll see how truly easy it is to manage media relations and certain aspects of Internet marketing online. The Best PR Tools for Internet Marketing Every one of the tools that we are about to share with you can help improve your ability to market online. We love every one of the tools that we will tell you about for many reasons. Remember, each tool has its uses and benefits. Just because we find one tool valuable doesn’t mean you have to find it valuable too. Pick and choose your favorites out of the PR tools that we share with you today. Google Alerts – Google Alerts make an excellent PR tool for a number of different reasons. First of all, it’s free. And who doesn’t like free, right? Second, this tool can play a valuable as part of a marketing PR strategy.You can track the news about your competition. You can track the latest trends going on in your industry.Let’s say, you are running a supplement company that manufactures specific products made for a very narrow niche. Setting a Google Alert will help you keep track of all the mentions on various niche forums, websites, and portals.And you can track outlets sharing information about your company. Ultimately, these alerts help you stay on top of everything related to your business and your industry. Help a Reporter Out (HARO) – this website is particularly valuable as a tool to help boost marketing PR. By utilizing this website correctly, you can see what reporters are trying to learn. And you can act as an expert by sharing your views on information about your industry.By becoming a HARO expert, you will help a reporter out and gain much-needed visibility for your business. It’s a win-win situation for everyone involved. Google Drive – here is another excellent free tool that makes it easy to create and share compelling and interesting content. If multiple members of your staff must work together on the same piece of content, it’s best to share it on Google Drive.This way everyone can have access and do their part from the comfort of their favorite device. It’s valuable because it saves every change automatically every three seconds. You don’t have to worry about losing your work or worry about it crashing. Plus, you can also share access to the document and allow anyone the ability to edit in real time. In the end, Google Drive encourages collaboration among teams. Emotional Marketing Value Headline Analyzer – this free, powerful tool is valuable when attempting to create engaging, clickable content. The tool does exactly what the name says it can do.It will analyze any headline that you put into it and it will tell you the specific type of emotion that it evokes. Plus, it also provides a percentage of effectiveness, which also makes this tool even more effective. Conclusion Mastering Internet Marketing is never easy. We would never try to convince you otherwise. But if you begin using these powerful PR tools and add them to your online marketing repertoire, it will get easier and more efficient as time goes by. Wendy Dessler Super-Connector at OutreachMama Wendy is a super-connector with OutreachMama and Towering SEO who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. You can contact her on Twitter.[/vc_column_text][/vc_column][/vc_row]
What is a Landing Page?
What is a landing page? A landing page is a webpage single focus call to action either a signup form or a button. Contests and coupons are also great types of the landing pages generally visitors of these pages basically arrive there after clicking on Facebook ad or in a link in a Google search results page and one of the most important aspects of a landing page is that has no top bar navigation links meant to limit the options available to your visitors and helping them guide them towards the intended called action. Contests are great way to get new Facebook likes, Twitter followers, traffic to your website and leads by incentivizing them with a prize. There are many different types the contest from the most basic random draw like a Facebook Sweepstakes or to highly involved video contest that has a panel of judges choosing the winner, all of which can easily setup with contest apps like Wishponds. My biggest piece of contest advice do not give away an iPad you will get a ton of entries but those people will not be interested in your product and they will be interested in the iPad only. This will make it almost impossible for you to turn those leads into customers because of they only interested in iPads, giving away a product that you sell or store gift card ensures that the entrance is actually interested in you which makes it easy to convert them into sales. There are two types of main landing pages for two different goals. First click through pages which are meant to sell visitors on a product, service, or offer with a value proposition. include images and information needed to make informed decision get them to click a call to action button that directs them to an e-commence shopping cart, a PayPal payment form, or a registration page and the second lead generation pages these are used to collect information such as name and email address on sign up form this allows you to market to and connect with your potential customers or leads at a subsequent time as such a lead regeneration page will include a form along with a description of what you’re going to get in return for submitting information or opting in an effective lead generation page offers people something in exchange for filling out the sign-up form for example an e-book, free webinar, coupon or giveaway, this is what known as a bribe.
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Social Media’s Future : Twitter vs. Facebook
Social Media’s Future : Twitter vs. Facebook As we’ve seen in the past fortnight, Twitter and Facebook are becoming more and more unique in the applications that they serve for social media users. Facebook has become a collection of enjoyable personal activities, whilst Twitter has taken to playing a more solemn role in the world we live in. In both instances, both social media platforms have moved away from the very core functions that they were primarily built on, and have evolved somewhat becoming different and have, as a consequence, branched out. When Twitter first came around in 2006, Twitter and Facebook both shared similarities in their functions — they were both were primarily used by their respective users to tweet/post about their daily lives, and to share new material that surfaced on the internet with friends, family and strangers. Gradually over time, the split became increasingly more apparent and visible in the eyes of the beholder. Facebook began expanding more on those ingredients needed to bring friends close together; Twitter took a pioneering path to conquering the web for real-time news reporting. Indeed, with businesses discovering Twitter as a business-friendly environment where they could thrive on, Twitter was radically changed. In 2011, a 5.9 magnitude earthquake shook Virginia. By the time the earthquake’s power was felt in New York, tweets had already been long made warning of the expected earthquake. Twitter boasted that its services had become faster than even earthquakes. To gain a clear contrast between Facebook and Twitter today, we must consider the most famous events taking place on both social media platforms. In early 2013, the ASL Ice Bucket Challenge began spreading on Facebook; by mid-2014, most Facebook users had heard of the Ice Bucket Challenge. A fortnight ago, on 9 August, Michael Brown was shot. This led to protests in Mr. Brown’s hometown of Ferguson, and Twitter was used to live-tweet highlighted events as they unfolded. If this trend continues, Facebook and Twitter will continue becoming more diverse and more unique when compared to one another in terms of function and feel.
Facebook Messanger split has begun
Facebook Messenger split has begun Facebook has informed news website Mashable that mobile phone users are now required to download and install Facebook Messenger, an app that first came out in April and is intended to be used independently from the main Facebook app. Many smartphone users still view the Facebook Messenger with much disdain, but Facebook claims that the Facebook Messenger is a more stable and efficient platform for delivering Facebook messages than the main Facebook app, which until 6 August was still incorporated with the main Facebook app. The split between the two apps will on affect users of the iPhone and Android app, not iPad and Windows users. Furthermore, whilst the split has already begun, it’ll take weeks before the split is fully complete across both the iOS and Android ecosystem.
