Pay Per Click Advertising

Pay per click advertising (PPC) campaigns are a great way to target interested potential customers who are looking for the goods and services that you offer with advertisements linked to your website. They allow platforms like Google’s search results pages (SERP), YouTube and third-party websites displaying Google’s Ads and AdSense to serve up interested shoppers with targeted advertisements, making your website more prominent compared to your rivals’. We can also buy advertisement spaces on behalf of our customers’ on other platforms like Bing, Facebook, Twitter, and much more.

You may be wondering, “what is pay-per-click?” PPC is an internet marketing technique whereby websites buy advertisement slots from other better-known websites and internet platforms. Often, online services like Google, Facebook, Bing, Twitter, YouTube, etc. have a trove of data on their users. This data can mean that your advertisements become more personalized and targeted. This, in turn, means that only those visitors on the big websites and services who are interested in the services and products you offer get to see your website’s ads, thus helping you focus on fewer potential buyers, but potential buyers who are likely to buy from you.

PPC campaigns are an integral part of your overall online marketing strategy. For newer websites that still lack domain authority and page authority, PPC becomes the bulk of their online marketing strategy. This is largely owed to a new website’s lack of search engine optimization (SEO). It should be noted, however, that in older websites with a sufficient amount of both domain and page authority, PPC becomes just as important as SEO.

Best PPC Campaigns in Houston, TX

Here at triHead LLC, we pride ourselves in the way we do web marketing. We have managed thousands of PPC campaigns for our clients. We’ve made quite a name for ourselves in Houston for being able to manage PPC campaigns as efficiently, cost-effectively as possible, all the while increasing clients’ overall conversion rate.

We manage PPC alongside SEO to form a greater approach to your internet marketing strategy, allowing you to have the best of both worlds. After all, here at triHead, we understand that using every resource possible to advertise and draw in new customers is in almost all cases beneficial to our clients.

Using PPC certainly does have its set of benefits. It provides websites—regardless of whether they’re prominent or not—the ability to compete against rival websites by having a bold and effective online advertising strategy. Regardless of whether a website is only a week old or a decade old, it’s a great tool that would be incumbent of websites of all types, across all industries, to utilize to great effect.

Another reason to employ PPC campaigns is that they can target anyone interested and in the market for your company’s particular goods and services more effectively than using traditional advertising platforms like newspapers, radio stations and television channels.

Finally, having a PPC campaign provides website owners with the ability to control just how much they spend on a daily, and even on an hourly, basis. This is beneficial as it allows businesses to run ads when they’re running a bit slow, while also letting them temporarily disable ads—and save money at the same time—when they’re busy and need to focus on the work at hand.