Affordable SEO - Search Engine Ranking

A good SEO search engine optimization campaign will lead to a significant improvement in a business’ online presence. Businesses using SEO will be more visible on Google and other search engines when potential customers do web searches using relevant keywords and key phrases.

Search Engine Optimization

Search engine optimization (SEO) is one of the most important digital marketing strategies available today, In fact, it’s one of two major tools available that can make or unmake entire online marketing campaigns. The other, of course, being pay-per-click advertising campaigns.

Without SEO, your website won’t be visible on search engines like Google, Bing, Yahoo and DuckDuckGo. This means that you wouldn’t receive any organic traffic, which in turn can severely limit your sales.

At triHead, we provide professional search engine optimization services. After years of experience of leading successful online advertising campaigns, we know just how to make sure that your website ranks high on various search engine results page (SERP).

Why is SEO important?

These are modern times, and in modern times, search engine optimization is key. Nowadays customers don’t hesitate to do their own research online before they make the commitment to make a purchase.

Today information is readily available online. Search engines like Google, Bing and Yahoo act as the gatekeepers to the troves of information available online. Additionally, ranking high on Google also serves to legitimize a business in the eyes of consumers.

It’s no wonder then that being able to land on the first search engine result page is critical to many businesses from being able to benefit from having an online presence.

Google determines quality and rank based on over 250 ranking factors. It sends out search engine bots to crawl through websites to see how well websites meet these ranking factors. This is called “indexing”. Web rank is determined by these bots following this process. Web crawlers index websites every month.

Web search optimization ensures your website lives up to Google’s standards every month, helping our clients maintain their online foothold or even increase it. This is precisely why SEO needs to be consistent and is a long-term commitment.

SEO helps increase website traffice.

SEO Search Engine Optimization

What are some of the 250 ranking factors?

There are too many ranking factors to keep track of and to make matters worse, Google modifies them by either removing, adding, or changing their values all the time. No one other than Google knows precisely how each and every factor plays in determining website rankings. But we do know, based on experience, that some are more important than others.

When you hire a search engine optimization company, they conduct a thorough audit of your website before creating a comprehensive strategy. We always aim to improve the overall quality and performance of the website, all the while keeping these ranking factors in mind.

Some of the more important website rankings are:

Mobile Compatibility

This is the most important ranking factor today. This is largely because more people are using their phones to browse the web and to do web searches. Mobile web search volume has simply exceeded desktop search volume. Consequently, Google will only display mobile-friendly websites at the top of SERP.


Keywords are very important. They’re the hooks that search engines latch on to. To land at the top of SERP, it’s critical that relevant keywords and key phrases are used in a website’s content.


Backlinks draw traffic from high-authority websites. This helps improve your website’s reputation with search engines like Google. Google trusts websites with backlinks from established pages more than they do with websites that do not have any backlinks.

Internal Linking

Internal links, on the other hand, lets bots to crawl with more ease, which helps more evenly disseminate the organic traffic throughout the website. This organic traffic helps all your web pages to appear at the top of the SERP, not just your homepage.

Technical Aspects

There are certain subtle technical measures which, when taken, will help with SEO. One such subtilty includes having the URL pathway contain coherent words instead of random numbers and letters. This acts as using a keyword or a keyphrase, which is mighty helpful.

We also look at the metadata, SSL security certificate, and other similar subtleties to make sure that everything is in order. Small improvements can have the two-fold benefit of increasing the overall performance of the website, as well as its standing with Google.

These are just some of the many factors we take into consideration when we work on search engine optimization for your website. There are many, many more small improvements that can be applied to improve your website’s visibility.

triHead Search Engine Optimization (SEO)

There are many search engine optimization companies out there, but none like us. Here at triHead, we have years’ worth of experience in not just SEO, but also in other parts of the online marketing industry. Our holistic approach to digital marketing just works!

At triHead, we audit your website. If it’s an old, static website, we’ll typically recommend that you let us make you a new and dynamic website using our stylish web design. A dynamic website would allow for a better ranking than a static one.

Then we’ll set up a TLS certificate that’ll allow visitors to connect to an HTTPS version of your website. What this essentially means is that visitors will be able to establish a secure connection to your website, something that Google takes into account before ranking websites.

Then, we’ll write up relevant content for your website in-house, taking care to include all relevant and powerful keywords and key phrases that make your website more readily available on Google’s search engine results pages.

And finally, when the website’s ready, we’ll closely monitor it on Google’s SERP to make sure that your brand’s online presence only continues to improve.

All this will take some time, but the benefits far outweigh the costs in the long-term. Let us help your business on its path to greatness.


We’re an experienced SEO company in Houston so we’re very familiar with the latest techniques and strategies used by businesses around the globe to get the best possible results.


Our marketers keep up with every change, big or small, in the search engines’ algorithms to make sure that your ranking doesn’t suffer.


We’re very thorough and only use legitimate SEO techniques. We won’t stuff your website with irrelevant keywords and purchased backlinks, as these unethical techniques are sure to backfire.

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