Affordable Search Engine Ranking
Search Engine Optimization
Search engine optimization is one of the most important digital marketing strategies available today. Without it, your website won’t be visible on search engines and you won’t receive any organic traffic, which can severely limit your sales and profits. At triHead, we provide professional search engine optimization services and will make sure your website ranks high on the search engine results page.
Why SEO is important?
Modern customers don’t hesitate to research or seek out information for a particular brand or company before they make the commitment to purchase. Today information is easily available through search engines that want to provide users the most accurate, current, and relevant information possible; the results they consider of high quality will be displayed at the top of the SERPs.
Google determines quality and rank based on over 250 ranking factors. When the search engine bots crawl and index a website, they automatically check these factors and assign rank accordingly. Web search optimization ensures your website lives up to the standards.
What are the Ranking Factors?
There are too many ranking factors to keep track of, but some are more important than others. When you hire a search engine optimization firm, they conduct a thorough audit of your website to determine its quality before creating a game plan. We always aim to improve the overall quality and performance of the website and keep these ranking factors in mind:
This is the most important ranking factor today because mobile search volume has surpassed desktop search volume. Google will only display mobile-friendly websites at the top of the SERP.
Keywords are the hooks that search engines latch on to. We include a combination of long-tail and generic keywords into your website copy and content.
Backlinks and Internal Linking
Backlinks draw traffic from high-authority websites and this helps improve your reputation. Google trusts websites with backlinks from established pages. Internal linking allows the bots to crawl easily and also helps distribute the organic traffic juice evenly throughout the website.
We make sure the URL contains coherent words instead of random numbers and letters. We also look at the Schema.org markup, metadata, SSL security certificate, and other such technical details. Small improvements can have a big impact on the overall performance of the website and its standing with Google.
These are just some of the many factors we consider when we work on search engine optimization for the website.
- We’re an experienced SEO company in Houston so we’re very familiar with the techniques and strategies used to get the best possible results.
- Our marketers keep up with the changes in the algorithms and make sure your ranking doesn’t suffer.
- We’re very thorough and only use legitimate SEO techniques. We won’t stuff your website with irrelevant keywords and purchased backlinks.