Professional Google Maps Marketing & Optimization
We see an increasing number of people using Google Maps to find the nearest brick-and-mortar stores. Now, more than ever, it’s important for businesses to capture the opportunity to make themselves prominent on Google Maps so that customers can find them easily. Failing to act could mean that businesses find themselves losing customers to rivals listed on the navigation platform.
The Benefits of Google Maps Optimization
People today look for their favorite stores on Google Maps when they’re already out and about. This lets customers drive to their destinations without needing to plan ahead.
This is very important as it allows businesses aware of this trend to tap into the market where customers aren’t planning ahead. This is a stark contrast to where other online marketing techniques such as search engine optimization and pay-per-click campaigns. Both target customers who plan ahead by doing their research online. In other words, Google Map marketing & optimization campaigns are effective at tapping into an online market that is hitherto, for the most part, untapped.
Local Map SEO helps businesses retain existing customers and attract new ones.
Being listed on Google Maps allows businesses with brick-and-mortar stores to capitalize on this opportunity to attract customers to their stores and increase sales. This helps businesses with their goals of retaining customers.
But Google Maps optimization isn’t only good for retaining customers. It can also help potential customers find you. Sometimes, it can also help you convince your rivals’ customers to shop from your business instead.
What Makes for a Great Google Map Optimization?
Google local maps SEO, as some call it, takes a number of things into consideration for a business to get listed. We’ve listed a number of them below:
- Is a client’s Google My Business page verified? Google loves it when a business has their Google My Business Page verified.
- The client’s ratings evaluation on their My Business page, as well as whether it’s optimized.
- “Location, location, location!” That is to say, where is the business located in relation to the center of the town or the geolocation?
- The website’s domain authority and whether it’s linked to the My Business page.
There are, of course, a number of other factors that play a pivotal role in getting businesses on Google Maps. All these elements can help us plan a client’s overarching Google Maps marketing SEO campaign.
Untapped Google Maps Marketing Potential
Google Maps is an untapped business opportunity for many businesses. Especially those operating in the Greater Houston Metropolitan area. As Houston’s premier internet marketing firm, we have a lot of experience in planning and implementing an affordable local maps SEO strategy for our clients. We can get your business listed on Google’s Search Engine Results Page (SERP) map overlay. We take a unified approach to local SEO that combines Google My Business (GMB) optimization, on-site optimization, review generation, and other strategies under one flag.
In fact, as it so turns out, having a My Business page is very helpful in executing a successful Google Maps marketing SEO campaign. It’s almost essential. Fortunately, many businesses already have a My Business page without realizing it. Which explains why the first thing we do is that we go and see if they already do have a My Business page. If they don’t, we create one for them. Next, we optimize it and get to work to improve their ratings there with various industry-grade rating aggregator solutions. This all helps us get started on a long road to come.
Best internet marketing company in Houston, TX. Providing outstanding and affordable online marketing solutions—including Google Maps marketing & optimization service—to small and big businesses alike in the Greater Houston Metropolitan Area for years.